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Ankit Sahu August 29, 2019 | 5 min read

What is B2B Content Marketing?

Before going forward with B2B content marketing, it's necessary to understand - what is B2B marketing? What is B2B marketing? As the name suggests, ...
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Ankit Sahu August 8, 2019 | 3 min read

What is Omnichannel Marketing?

Before directly diving into the vast ocean of omnichannel marketing, let's take a minute to understand what 'omnichannel' means when associated with ...
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Ankit Sahu July 9, 2019 | 11 min read

How Much Money should a Brand Spend on Marketing & Advertising?

This article provides information that can guide you about how to shape your marketing budget and where to invest your marketing bills.
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Ankit Sahu May 3, 2019 | 3 min read

What is the Difference Between a Brand and a Product?

Popular products can become brands and brand names can be used to refer to products. Confusing? This article will provide a clear understanding and ...
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Ankit Sahu April 17, 2019 | 4 min read

Why is it Important to Have a Memorable Brand Identity?

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity. Brand identity is how ...
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