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Ankit Sahu August 29, 2019 | 5 min read

What is B2B Content Marketing?

Before going forward with B2B content marketing, it's necessary to understand what is B2B marketing? What is B2B marketing? As the name suggests, B2B ...
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Ankit Sahu August 8, 2019 | 3 min read

What is Omnichannel Marketing?

Before directly diving into the vast ocean of omnichannel marketing, let's take a minute to understand what 'omnichannel' means when associated with ...
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Ankit Sahu July 9, 2019 | 12 min read

How Much Money should a Brand Spend on Marketing & Advertising?

This article provides information that can guide you about how to shape your marketing budget and where to invest your marketing bills.
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Ankit Sahu May 3, 2019 | 4 min read

What is the Difference Between a Brand and a Product?

Popular products can become brands and brand names can be used to refer to popular products. Sounds confusing?
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Ankit Sahu April 17, 2019 | 4 min read

Why is it Important to Have a Memorable Brand Identity?

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity. Brand identity is how ...
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Ankit Sahu February 19, 2019 | 3 min read

Can Complicated "Designs" be Simplified?

Every time we walk down a street in India, the design clutter hits us! Haven't you noticed it?   Signages, communication of brands, billboards, ...
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Ankit Sahu January 25, 2019 | 8 min read

Inbound Marketing Strategy for Real Estate: WHY - HOW - WHAT

  Inbound marketing is the revolutionary strategy to align with the new age consumer’s buying habits. Marketing & Advertising industry has realised ...
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