Did you know? - 72% of organisations that calculate ROI say their marketing strategy is effective. (Source: HubSpot)
In simple terms, inbound marketing is all about content, engagement, attention, satisfaction, and trust.
The term ‘inbound marketing’ is attracting a lot of attention from business folks and marketers but it isn’t new. It has been circulating the market for more than a decade. The benefits of inbound marketing are numerous and worth noting.
These individual elements serve a single purpose, and that is to connect the business with potential customers while establishing a bi-directional communication channel.
With the increase in the number of people using the internet these days and the rise of social media, all marketing plans keep Inbound strategy at the centre of it all.
If you too want to implement inbound marketing strategies for your business, you must first understand the benefits of inbound marketing and whether it is suitable to your business.
Let's take a look at the top 5 benefits, we think, inbound marketing can give your business
1) High quality lead generation
Did you know? - 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)
Inbound marketing generates quality leads, and it relates to a person who is seeking the service or product that your company is offering.
Inbound marketing segregates clients based on their needs and interests so that you attract only those people who genuinely need your service or product.
This ultimately brings relevant website traffic and thus gives a much better opportunity to get leads and convert them to deals.
Related Read - How to generate leads for your business?
(Source - Medium)
2) Cost-effective marketing strategy
Did you know? - Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
Another benefit of Inbound marketing is that it can generate leads for a company (of all sizes) in a much efficient manner than outbound marketing. The main reason being inbound mainly works around the power of organic search. And SEO plays a vital role for this successful marketing technique.
Since both of these tactics do not require that you spend money on advertising, they tend to be very cost-effective. An important aspect especially for businesses that have small budgets and want to make efficient use of every penny they spend on their brand marketing.
Related Read - Outbound Vs Inbound Marketing: Who Wins?
3) Long term relationship with customers
Did you know? - Half of revenue is influenced by social selling in 14 common industries, including software, healthcare, marketing and advertising. (HubSpot, 2018)
When a customer decides to follow you on social media or subscribes to your emails, you can consider that you have earned a loyal brand follower. Inbound marketing allows you to build on this loyalty with long-term and stable business relationships with your brand followers.
Social media is a highly interactive & dynamic medium and as long as you continue to deliver high-quality content and hold up your end of the bargain, customers will never leave you.
Besides, whenever you introduce new products or services, the loyal customers get to know about them first! It's an excellent way for companies to increase not only their customer satisfaction but also their brand recognition and indirectly revenue.
(Img Source - Protocol80)
4) Brand Awareness, Recognition & Trust
Did you know? - 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
Another priceless benefit of inbound marketing is the creation of brand awareness, trust, and credibility.
Inbound marketing provides interested users with free access to helpful content without demanding much in return. This feature allows even the smallest of companies to gain recognition across their target audience and give them a chance to compete with the high ad spending big brands.
By providing valuable and reliable information to users, continuously, you are building reputation and relationship with potential customers all across the globe.
5) Educating Prospects at Every Touch-point
Did you know? - 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
Fact Check - 67% of the buyer’s journey is now done digitally. (Source: https://twitter.com/siriusdecisions)
A major benefit of inbound marketing is that it understands and analyses the behaviour of people who visit your website. Thus, giving you a better idea to generate content that tailors to their needs.
"The core aspect of inbound is keeping your customer at the centre of all your marketing plans and creating valuable content for them such that they are able to solve their pain-points or problems with your solutions."
As we say - “The science of today is the technology of tomorrow”
One of the best ways to stay on top of your business game is to accept the future and get ready for the inevitable change. Customers want to associate themselves with businesses that stay in the present and which are ready for the future!
Among all other benefits of inbound marketing, it provides you strategies with which you can stay up-to-date with the contemporary concepts of the present thus resulting in better long-term solutions. A sustainable marketing ROI and customers turned evangelists!
Seagull Advertising truly believes in the power of inbound marketing and we embrace its learnings and implement them through all our digital marketing efforts.
If you too want to know how Seagull’s and HubSpot’s inbound marketing philosophy align with each other, take a look at - How does Seagull’s ‘Grow Better’ philosophy align with HubSpot’s Inbound Marketing