It's alright if you don't have a website for your business. There are various ways to maintain and grow your online business presence. Let's have a look at them:
Google My Business Listing
Get listed on web directories like Google My Business. Promote your business presence Online by listing your business which is important because over 100 billion searches are performed on the search engine. Engage with your business for free! You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Social Media Presence
In 2019, according to the data, there are about 3.2 billion people on social media globally. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. Determine what type of content to post to your social media channels. Always keep into consideration how those posts can convert customers and deliver for your business. (Many brands are running their shops online via social media channels without having a proper website)
Promote Your Facebook Business Page
According to the data of 2019, 90 million of small businesses across the world use Facebook Business Page to connect with their customers. It doesn't require a website to promote your Business of Facebook Business Page. (Explore Facebook Business Manager)
Instagram For Business
Instagram allows location tagging; this helps a post to get more engagement. Amazing creatives and hashtags will help you build a significant presence of your business and products. (Explore Instagram For Business)
Youtube To Run Ads
Your business can be benefited by having a youtube channel. You can leverage youtube to run Ads. Boost your in-store visits and customer engagement with a combination of Ads and informative youtube video content. (You can land your customers on social pages or on other youtube videos).
Related Post- Why is Video Content good for SEO?
Send Press Release
Send out a press release to some agency to get your presence online. Start highlighting something noteworthy about your business. Try to think like a journalist or blogger and understand what to mention about your business
Google For Retail
Google For Retail allows you to acquire new customers and help you maintain a good rapport with your existing customers. Google Retail is another free tool by Google that allows small retailers to list their inventory on Google and start shopping AD campaigns. Google for Retail will help you reach many people who do shopping-related searches on Google each day.
Promote your business by creating your presence on Google Maps. Registering on Google Maps would be one way to get walk-in customers for you. Your address and contact information allows the customers to connect with you directly.
E-mail Marketing is one of the best ways to keep in touch with your customer base. Keep reminding your former customers about who you are and what new you are offering them. Send some useful information which would be interesting like, what new products you have, attractive offers, seasonal discounts, Brands promotional video, Life hacks and more. Effective E-mail communication will definitely add value to your business.
Related Post- B2B Email Marketing Strategy: Steps to Follow
Collaborations are not only trendy but unexpectedly worth approaching. Social media allows your brand to be communicative to your niche audience. So collaborating with a set of influencers which are suitable for your brand would work wonders. Influencers give you a broad reach, communicating your brand in a unique way through posts, videos, stories, IGTV's and Youtube videos.
Be Consistent With Your Brand Communication
It's essential to maintain your brand image online. Your brand logo, colours help you be recognized on all the platforms. Stay consistent with your Brand Communication tone.
At The Bottom
A website is important. It’s one place where potential customers can know you and your product better. So it’s advisable to have a website. But if you are one of those people who are still thinking about it, why not explore options meanwhile?
You can bring value to your online business presence by using simple ways mentioned above. Invest your time and resources accordingly, and build a robust online presence for your local business. And if you need any help, visit seagulladvertising.com. Our experts are always ready with #IdeasThatSolve.